Fokz Watch Company

Appella watches gaining popularity in global markets

Fokz Watch Company was established in 1996 in Dubai by the ASJ Group which has head office in Miami, USA and 12 offices spread over North America, Europe, Middle East and Far East, all exclusively dealing in watches for the last two decades. Fokz Watch Company, L.L.C is the sole distributor of Appella watches, (Swiss Made) and Swiss Skier watches (made in the Far East), for the Middle East, Africa and CIS countries.

APPELLA
Appella watches are manufactured in Switzerland by the 55 year old Geneva-based company "Montess Appella Sarl". The brand, registered in 1943 in Switzerland, reflects the craftsmanship for which the Swiss are renowned the world over. Launched in the UAE three years ago, Appella watches have since been receiving a very positive response from the local market (available at over 200 leading stores in the UAE) and around 15 countries in the Middle East and CIS.

The Appella collection of ladies and gents watches are of two types - quartz and mechanical. The analogue quartz (battery operated) watches constitute about 90 per cent of the Appella collection. Basically, these watches are made of stainless steel, fitted with scratch-proof sapphire glass and push-button buckles. Appella Mechanical watches come with scratch proof sapphire glass and see-through case back and are fitted with 25-Jewel Swiss ETA movement.

All Appella watches are water resistant upto 30 metres and carry an international replacement guarantee of one year from the Swiss manufacturer.Watches are packed in beautiful single/pair gift boxes. Appella has a running collection of around 450 models mostly in pairs and each model has five different dial colours and are available with metal and genuine Italian leather bracelets. The plating is guaranteed for a minimum of one year and the models are available in gold, stainless steel and two-tone executions to match the taste of different customers with different tastes.

The most outstanding thing about Appella is that it is a Swiss Made watch with the right price which makes it affordable to a large section of the market.

SWISS SKIER
These fashionable watches, manufactured in the Far East, are designed in line with the changing trend in the international market. From the slimline-classic-sporty to the regular design, the huge collection of different types of models (over 500) is sure to meet the discerning taste of any individual customer. The very reasonable price of these watches makes it suitable for almost everybody's pocket. The watches are water resistant, guaranteed internationally and are available with metal and leather bracelets. Swiss Skier watches come with attractive gift boxes and are mostly in pairs. It is becoming very popular and is moving in high volumes in over 20 countries.